ADVENTURES × PTCL GROUP

Empowering People,
Enabling Possibilities.

PTCL Group welcomes Telenor Pakistan to its family. Together with Ufone, we set out to revolutionize the lives of millions of Pakistanis, deliver unparalleled experiences, and redefine digital connectivity.

PTCLUfone 4GTelenorU Bank
A GAME-CHANGING LEAP

One of Pakistan's largest telecom moments — a chance to do it right.

Beyond the headlines about scale and jobs, this merger is a defining test of how leadership treats people through change.

Millions of Pakistanis

A combined footprint reaching across every corner of the country.

Bigger in what matters

Investment where it counts — networks, service, and people.

Redefining digital connectivity

A modern backbone for the next decade of Pakistan's digital economy.

EXECUTIVE SUMMARY

The context, the numbers, the opportunity.

Overview

Companies: PTCL — Pakistan's leading telecom provider; Telenor — a major Norwegian telecom.

Acquisition: PTCL Group acquired Telenor Pakistan for USD 380M.

Financials (2020): PTCL revenue PKR 114.6B; Telenor revenue PKR 74.1B.

Rationale

Opportunities: Rapid growth in internet connectivity and upgraded fiber-optic infrastructure.

Market trends: Exponential rise in mobile and broadband subscribers positioning Pakistan as a global player.

$380M
Acquisition value
PKR 114.6B
PTCL 2020 revenue
PKR 74.1B
Telenor 2020 revenue
400k / mo
New smartphone users
THE HUMAN SIDE

Navigating the human impact for future careers.

Behind every merger is a workforce processing uncertainty. Ignoring it costs more than facing it.

Mental Well-Being

  • Emotional turmoil: fear of job loss triggers depression and anxiety.
  • Family impact: communication breakdowns and stress reach loved ones.

Social Well-Being

  • Loss of identity: colleagues-turned-friends suddenly absent.
  • Community impact: local businesses and civic engagement suffer.

Financial Well-Being

  • Immediate financial stress from income disruption.
  • Long-term consequences for retirement, healthcare and stability.
Job InsecurityEmotional TurmoilFinancial StressSocial IsolationPerformance Decline
HUMANIZING THE WORKPLACE

Strategic decisions are people decisions.

Between the balance sheets and the boardroom, the merger is felt by tens of thousands of employees. Their experience defines its long-term success.

Employee Well-being

Acknowledge uncertainty. Commit to a positive work environment and open channels for concerns.

Social Impact

Showcase positive impact on local communities and CSR aligned with both organisations' values.

Continuous Engagement

Continuous feedback loops and ongoing skill development for every employee.

Customer Experience

Enhanced services and a customer-centric approach that listens for what to build next.

Leadership Message

Leadership committed to empathy and integrity — reinforced by real employee testimonials.

HOW ADVENTURES CAN HELP

Two pathways for people through the transition.

Change opens doors. We help employees walk through them — into new roles, or into ventures of their own.

PATHWAY 01

Re-Employment Scheme

A supportive pathway for employees advancing their career or shifting industries — with entrepreneurial mindset training, CV building, mock interviews, and networking.

Aided 1,000+ retiring officers, graduating students, and startup founders.

PATHWAY 02

Employee 2 Entrepreneur (e2e)

For employees ready to venture into their own business — a program tailored to turn workforce experience into founder-ready capability.

Built on years of incubation partnerships and mentor networks.

FUTURE READY

A five-phase roadmap — from anxiety to agency.

Empowering People, Enabling Possibilities. A staged program designed with dignity, momentum, and measurable outcomes.

  1. 01

    Acknowledge & Align

    Weeks 2–3

    Objective — Build trust, transparency, and psychological safety.

    • Transparent leadership communication campaign.
    • Video messages reaffirming empathy, opportunity, and support.
    • Launch of the Future Ready initiative — employee-first.
    • Emotional & career support helplines with coaches and psychologists.
  2. 02

    Assess & Discover

    Weeks 3–5

    Objective — Help employees understand their skills and market potential.

    • One-on-one conversations to map goals, interests, and aspirations.
    • Foundation for personalized development plans.
  3. 03

    Upskill & Empower

    Weeks 6–12

    Objective — Close skill gaps and prepare for future opportunities.

    • Entrepreneurship track: business fundamentals, ideation, digital marketing, legal, funding, incubation.
    • Connect with industry mentors and successful entrepreneurs.
  4. 04

    Transition & Launch

    Weeks 13–20

    Objective — Enable smooth exits or redeployments with dignity and support.

    • Placement partnerships and job transition support.
    • CV & social profile refresh, executive search facilitation.
    • Local and global job opportunities via recruitment alliances.
  5. 05

    Celebrate & Champion

    Ongoing

    Objective — Reinforce positivity, national perception, and corporate responsibility.

    • Success Stories Campaign across media and LinkedIn.
    • Stories of new businesses, new jobs, and social ventures.
    • Real journeys from fear to fulfillment, broadcast through CSR.
E2E FRAMEWORK

Employee to Entrepreneur — a supported path.

For those ready to leave the org chart and build something of their own.

Entrepreneurial Training

Business fundamentals, ideation, and go-to-market crafted for first-time founders.

Mentorship & Networking

Networking events and warm intros to founders, operators, and investors.

Financial Guidance

Fundraising navigation, grants, and financial literacy workshops for founders.

PROVEN OUTCOMES

Success stories, not slideware.

The Future Ready program is built on frameworks we've run at scale — with universities, retiring officers, and startup founders.

CAREER LAUNCHPAD

University accelerator

600+
Students trained
100%
Placement rate
6+
Partner universities

Run at NUST, FAST, TMUC, MIUC, BIC and more — with a focus on the entrepreneurial mindset that produces better founders and better employees.

RETIRED OFFICERS

Corporate transition workshop

350+
Officers trained
25 hrs
Structured program
5 days
Immersive format

CV writing, interview skills, corporate culture, and financial literacy — with graduates placed at Pepsi, Packages, and Fauji Group.

ORGANIZATIONAL UPSIDE

What the business gains by empowering its people.

Innovation Hub

The program becomes an internal innovation engine — generating ideas and solutions that sharpen product and service offerings across the merged group.

Market Expansion

Entrepreneurial ventures explore new market opportunities, contributing back to the group's presence and revenue streams.

TRACK RECORD

We've done mergers before — and helped people through them.

M&A 01

Fauji Cement × Askari Cement

Conceived and managed the merger of two public-sector cement manufacturers — reshaping the North's cement market landscape.

M&A 02

Jazz × Warid

Prepared and coached senior management from Warid (Dhabi Group) and Jazz (VEON) on the benefits of the merger — two of Pakistan's largest telecom players.

Combined footprint: 75M+ customers today.

ABOUT ADVENTURES

100+ combined years of expertise — with Gen Z insight.

Seasoned strategy, finance, operations, and tech-scaleup practitioners, working alongside the next generation to solve today's employee challenges.

PA
Parvez Abbasi
Founder & CEO
SF
Syed Farhan Mahmood
Senior Consultant
ER
Erum Rizvi
Consultant
SI
Sipehre Irfan
Consultant
AR
Adnan Riaz
Consultant
HJ
Hijab Jillani
BD Associate
TK
Taha Khalid
Business Development
SZ
Saniya Zafar
Project Coordinator
YS
Yahya Siddiqui
Account Manager
SQ
Samra Qazi
HR Assistant
LET'S TALK

Ready to design a Future Ready transition together?

Reach out to AdVentures Advisory to explore how we tailor Empowering People, Enabling Possibilities for your organisation.

CONTACT

Parvez Abbasi

Founder & CEO
parvez@adventures.studio+92 300 827 1133
CONTACT

Syed Farhan Mahmood

Senior Consultant
farhan@adventures.studio